Audience Evaluation
Who are the sites for?
- MSNBC.com and CNN.com are both news sites. The target audience that these sites aim to attract is pretty much everyone or anyone that wants information. Whether you're looking for a sports score, stock quote, or breaking news story they will have it.
Who are the intended users?
- Intended users of these sites are any one looking for timely information or possibly someone looking up a news story from past times.
What do users want to accomplish?
- Information gathering or research. Most likely these sites are not used for leisure.
What are the skills needed to use the site?
- These sites are fairly easy to use. Standard navigation will get you through most of the sites. The only possible skills needed would be installing a plug in on you computer to watch a video.
Good fit with intended users?
- Since navigation is simple, yes it's a good fit. I say this because the intended users are likely to be a little bit older, and not technically well versed, so simple navigation is important.
Can users instantly understand what the site is about?
- It's very clear, exactly what the intentions are of these sites.
Understand what they can do there? Look and feel that entice's user's to stay?
- The sites are both vey utilitarian. But they have good information and solid navigation, which is enticing.
CNN Title Bar
MSNBC Title Bar
- These individual screen shots of the title bars of each site, demonstrates the audience that both sites are aiming to attract. They want people who are looking for any type of "breaking news", whether it be sports, business, weather or technology.
